Broker Review · Confidential
Connie Kadansky runs a coaching and assessment practice built around Sales Call Reluctance — a measurable, treatable behavior that prevents salespeople from prospecting. She operates through two websites that serve distinct buyer types but share one underlying methodology and one owner. This walkthrough makes the structure visible.
The two properties at a glance
Site A
SalesAssessmentTesting.com
Sells SPQ Gold assessments directly to hiring managers screening sales candidates. Transaction-based. Self-contained order model.
Buyer: HR directors · Sales managers · Small business owners
Site B
ExceptionalSales.com
Sells coaching, team workshops, and speaking engagements to salespeople and sales leaders. Recurring and project-based revenue.
Buyer: Individual reps · Sales VPs · Conference organizers
Both feed the same underlying methodology — SPQ Gold + Connie Kadansky — and both currently run without a shared pipeline.
01 — Exceptional Sales
ExceptionalSales.com is the primary brand and the higher-touch revenue line. Connie Kadansky, MCC, is one of a small global cohort certified to administer SPQ Gold — a 40-year-old clinically validated assessment. Products include 1-on-1 coaching, team workshops, and keynote speaking. What transfers with the brand and what doesn't is mapped on this page.
View →02 — Sales Assessment Testing
SalesAssessmentTesting.com serves a different buyer — hiring managers who need to screen sales candidates before making an offer. Orders arrive, Connie delivers the assessment and a written recommendation. The model is repeatable and self-contained. Current gap: fulfillment is manual and buyers are not captured in a shared CRM.
View →03 — Synergy
A hiring manager who orders an SPQ Gold assessment through SAT is a natural prospect for team coaching through ES. A salesperson who completes coaching is a natural referral source for pre-hire assessments when they become a manager. Both cross-sell paths exist in the relationship layer. Neither is captured in the system.
View diagram →04 — Operating System
Both sites connect to the same booking system, payment processor, and document signing tool. The infrastructure for a unified pipeline exists. What's missing is the CRM layer that ties both sites' contacts together and the email sequences that would run without Connie. This page maps what's in place and what a buyer would need to complete.
View →Two live websites with distinct SEO footprints and audience relationships. A clinically validated assessment methodology licensed from Behavioral Science Research Press. 25 years of client relationships, referral history, and speaking engagements. A documented operating infrastructure connecting both sites to shared booking, payment, and intake tools.
Revenue documentation is in progress. The exit multiple will depend on how much of the delivery workflow is documented and transferable — and whether the two-site pipeline is connected before sale. Both are addressable through this engagement. The Admin section tracks current documentation status.
Walkthrough sections