01 — Exceptional Sales
ExceptionalSales.com is the primary brand. It represents 25 years of client relationships, speaking engagements, and a coaching methodology built around a clinically validated assessment tool. The site is the front door to the practice — not the practice itself.
Revenue Lines
Every product on the Exceptional Sales side derives from the same intellectual foundation: the SPQ Gold assessment and Connie's 9-step coaching method for eliminating Sales Call Reluctance. The products differ in delivery format, not in underlying content.
1-on-1
Individual Coaching
6–12 month engagements with individual salespeople. Baseline SPQ Gold assessment, followed by weekly coaching sessions targeting identified reluctance types. Progress is measurable against the initial baseline.
Recurring revenue · High retention
Group
Team Workshops
Half-day and full-day workshops for sales teams. Often booked after a manager experiences coaching results in an individual rep. SPQ Gold assessment runs across the full team before the session.
High-value, project-based
Speaking
Keynote & Conference
Keynote and breakout sessions at sales conferences, company kickoffs, and association events. Connie is the author of Your Business Is Invisible and has appeared in WSJ, Forbes, and Bloomberg Businessweek.
Brand amplifier · Referral driver
Practitioner Credentials
Connie Kadansky is a Master Certified Coach (MCC) and one of a small global cohort certified to administer and interpret the SPQ Gold assessment. The assessment is licensed from Behavioral Science Research Press and cannot be replicated or independently deployed. The methodology has 40+ years of research behind it.
MCC
Master Certified Coach — ICF's highest designation
40 yr
Research base behind SPQ Gold (BSRP)
35+
Countries where the methodology is in use
16
Distinct types of call reluctance the assessment identifies
Transferability Assessment
The value of the practice is real. The question a buyer must answer is: what portion of that value transfers without Connie personally delivering every engagement? This table maps the current state.
| Asset | Current State | Transfers? |
|---|---|---|
| SPQ Gold assessment license | Licensed through BSRP · transferable with certification | Yes |
| Client relationship history | 25 years of repeat clients and referral relationships | Partial |
| 9-step coaching method | Connie's proprietary method — documented but practitioner-dependent | Partial |
| Speaking brand and reputation | Tied to Connie's name and public profile | Depends |
| Workshop curriculum | Exists in Connie's delivery — needs documentation | Documentable |
| Booking and intake workflow | Currently manual through Cal.com | Yes |
| Website and domain | exceptionalsales.com — owned, live, SEO-established | Yes |
| Revenue documentation | In progress through this engagement | In progress |