02 — Sales Assessment Testing
SalesAssessmentTesting.com is a direct-sale property targeting hiring managers who need to screen sales candidates before making an offer. It sells SPQ Gold assessments — the same instrument used in the coaching practice — in a pre-hire context. The buyer persona is completely distinct from the ExceptionalSales.com audience.
Product
The site sells a single core product: the SPQ Gold pre-hire assessment. A hiring manager arrives with a specific need — they've been burned by a bad sales hire or want to screen a candidate before an offer. They order the assessment. Connie administers it and delivers a written recommendation with targeted interview questions. The transaction is self-contained.
What the buyer orders
SPQ Gold Pre-Hire Assessment
72-minute online assessment for a sales candidate. Identifies which of 16 types of Sales Call Reluctance is present and its severity. Connie reviews results and provides a hire / pass / conditional recommendation with onboarding notes.
How it's delivered
Order → Assessment → Report
Currently: buyer contacts Connie, she coordinates the assessment link, candidate completes online, Connie reviews and delivers written report. The process is manual. The opportunity: automate the order and delivery flow while Connie retains the interpretation function.
Buyer Profile
The SAT site serves buyers in three distinct situations. Each represents a different entry point and a different cross-sell potential into the coaching practice.
Buyer Type A
The Cautious Hirer
First-time user. One bad hire. Wants to screen before the next offer. Price-sensitive. Likely to become a repeat buyer if the recommendation is accurate.
Buyer Type B
The Systematic Manager
Uses SPQ Gold as part of a standard hiring process. Orders multiple assessments per year. Often moves to team workshops once they see the methodology in action.
Buyer Type C
The Referred Buyer
Sent by a colleague or coaching client who mentioned the assessment. Arrives with trust already established. High close rate. Strong candidate for a follow-up coaching engagement.
Systematization Opportunities
The assessment site has documented revenue and a repeatable transaction model. Its current limitation is manual fulfillment. Each of the gaps below represents a systematization opportunity that increases the asset value at exit.
| Current State | Gap | Value if fixed | Priority |
|---|---|---|---|
| Orders taken by email / contact form | No automated order flow or payment capture | Enables orders while Connie is traveling | High |
| Assessment link sent manually | No automated delivery of test link to candidate | Reduces fulfillment time from days to hours | High |
| Buyer not captured in CRM | Hiring manager leaves no record after purchase | Enables cross-sell to coaching/workshops | High |
| No follow-up sequence post-delivery | Report delivered, relationship ends | Cross-sell to team workshops; referral ask | Medium |
| No price anchor on the site | Buyer arrives without reference point for value | Reduces friction; fewer "what does it cost?" calls | Medium |